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Is Sustainable Fashion a Myth?</a>
Adrian Marcus Adrian Marcus

Is Sustainable Fashion a Myth?

In the past 30 years, the fashion industry has become one of the most successful and at the same time most destructive on the planet. Just like fast food, the endless craving for quick and cheap satisfaction only begets more cravings for the same. It is not only the power of marketing that drives people to buy more, it is also the pervasive mentality that people can afford to buy new stuff, hence the effort to take care of clothing or to mend it is redundant. Where does this leave us?

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